Joy of Giving - Incorporating Days of Giving into Your Annual Plan

Jane Eaves, Partner – Gonser Gerber LLP
Shannan Brommer, Director, Stewardship & Development Office – Archdiocese of Omaha

Days of giving can be highly effective ways to bring together parishioners, school parents, alumni, volunteers and friends to support your parish, school or ministry, but these potential donors must also be engaged and invited to participate in other ways throughout the year. Join Jane Eaves and Shannan Brommer as they explore annual plans. Topics will include why days of giving are important but best for the end of the fiscal year, how days of giving are a great way to engage new donors and finding the opportunity to ask for second gifts from donors who have already made a gift.

Who should attend: Pastors, parish and school stewardship and development staff and volunteers, school presidents and principals, parish and school communications and marketing staff, development committees and more.

Potential Outcomes of these webinars include: 

• A deeper understanding of and resources for Joy of Giving.


• Tips and tools for technical support.


• Day of Giving resources and strategies, especially regarding communications and marketing.


• Best practices for 24-hour day of giving initiatives – how to best engage and activate your audience.

Register Now

Join the Zoom Meeting on April 6th here!
Meeting ID: 899 6194 6292
Passcode: 234718

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Jane joined Gonser Gerber in 1995 and became a partner in 1999. She has more than 25 years of experience in institutional advancement.

Her professional experience prior to joining Gonser Gerber includes serving as Deputy Director of the Campaign for Sewanee, Director of Area Campaigns, and Director of Annual Giving at the University of the South, Sewanee, Tennessee. The University’s $91.5 million campaign was successfully concluded with a total of $107.7 million received. The Annual Fund reached record totals in excess of $1.5 million each year under her direction. Jane also served as Director of Annual Giving at Darlington School in Rome, Georgia, and as Director of Development at Sheridan School in Washington, D.C. At Sheridan, she directed all fund-raising, alumni relations, and public relations activities and maintained 95% parent participation all 5 years she was there.

Jane provides consulting services in the areas of:

• Annual gift programs


• Capital campaigns


• Major and planned gift programs


• Board development


• Volunteer utilization


• Strategic planning, marketing, public relations, and communications

Jane’s clients have included organizations such as:

• Colleges and universities


• Independent and Catholic schools


• Religious orders


• Major university alumni associations


• Hospitals and health care institutions


• Cultural organizations

Shannan Brommer is in her tenth year as Director of the Stewardship Development Office for the Archdiocese of Omaha where she works with a terrific team whose efforts ensure the archdiocese has the resources and leadership needed to fulfill its mission through such programs as the Archbishop’s Annual Appeal, Joy of Giving, Catholic Futures Foundation of Northeast Nebraska, Legacy Planning, the Archbishop’s Committee for Development, Culture of Generosity and the Education Network Series. Prior to her role with the archdiocese, Shannan worked as Director of Advancement for Marian High School. Shannan has presented at the Omaha Development Institute, the Gonser Gerber Advancement Conference and the National Catholic Education Association National Conference on a variety of advancement related topics including: Implementing a Strong Annual Giving Program for Parishes and Schools, Creating the Philanthropic Habit, Marketing Programs that Score Results and Branding and Public Relations. Shannan and her husband, Brad, are members of Our Lady of Lourdes parish in Omaha.