Annual Giving: Establishing, Refreshing & Refining your Annual Giving Program

An annual giving program should be the cornerstone of every stewardship and development program. Without it your stewardship and development office lacks the fundamental elements of a comprehensive advancement program. A strong annual giving program can put in place the systems for donor identification, retention and cultivation that affect all advancement strategies such as events, capital
campaigns and legacy giving. Kent Huyser, a partner at Gonser Gerber, will share the importance and comprehensive impact of an annual giving program, as well as annual giving best practices and strategies.

• Primary components of a successful annual giving program
• Best practices for your annual giving program
• Ways to enhance and refine existing annual giving programs

Potential outcomes of this workshop include:
• A stronger and more defined annual giving program
• Increased support for your annual fund
• Increased support for other stewardship and development efforts including special events and legacy giving

WHO SHOULD ATTEND: school presidents,
principals, pastors, school and parish stewardship
and development staff or volunteers, such as
development committees and more.