Creating a strategic enrollment management plan is crucial for Catholic schools. Learn from Partners in Mission how to showcase your school’s mission to your current and prospective community. Dive into strategic and specific tools to use to ensure your school excels at enrollment management now and in the future.
Partners in Mission, offering advancement and leadership services for Catholic education across the United States, will share expertise on enrollment management, recruitment and retainment best practices for a successful long-term plan in sustainability. In addition to tools and strategies, your team will also have the opportunity to create a plan together during this workshop. You will utilize your school’s features and translate them into marketable benefits for your community.
Who should attend: Pastors, parish leadership, school presidents and principals, parish and school stewardship and development staff and volunteers, development committees and more.
Potential Outcomes of this workshop include:
- An opportunity to build a foundation for your summer planning.
- A deeper understanding of your school’s “why”.
- Strategies for marketing your school in order to recruit and retain higher enrollment.
- Learning fundamentals that create dynamic enrollment management plans and programs.
About the Presenters:
brings over 25 years of advancement experience to Partners in Mission. Consulting with over 200 Catholic schools in over 25 states Al specializes in the establishment and enhancement of marketing, enrollment management, and comprehensive advancement programs for Catholic secondary and elementary schools.
With the ability to think strategically and implement operationally, Al offers expertise in creating and implementing enrollment management plans; applying tried and true marketing principles to the Catholic school; writing and implementing comprehensive advancement plans; organizing and managing annual fund drives and capital campaigns; creating and implementing strategic plans; and conducting assessments.
Additionally, he served on the Executive Board of the Association of Catholic Admission and Advancement Professionals of New England (ACAAP) and presented at the National Catholic Educational Association’s (NCEA) national convention.
A native of Massachusetts, Al was educated in Catholic schools until college. He holds a bachelor’s degree from Florida State University.
is currently the Vice President of Enrollment Services at La Salle College High School, the largest all-boys private independent school in the Philadelphia area. Kevin and his team have completely redesigned the school’s marketing approach to personalize the process based on student’s interests. At the same time, they revised the school’s admissions timeline to better position the school in the highly competitive secondary school market in the Philadelphia area. Kevin and his team created STEAM Nights and Arts nights to attract public school families to La Salle while highlighting some of the schools’ areas of excellence.
Kevin led the campaign that resulted in the largest enrollment in school history, three years in a row. During this time – a time of much needed social reflection the admissions team has led a school-wide effort to increase diversity by bringing in the most racially diverse freshmen class in school history. He is responsible for the allocation of over $4 million annually through need-based financial aid. Being one of three children of a Philadelphia homicide detective and Montessori schoolteacher, Kevin understands the importance of financial aid and the life-changing impact it can create.
Under Kevin’s leadership, La Salle was the first school in the Philadelphia area to introduce a 6th
grade practice test in addition to their annual 7th
grade practice test. Most other private independent Catholic schools in the Philadelphia area now practice this model. He created a new merit-based scholarship program to strategically capitalize on top applicants. Under his leadership the admissions office redesigned their Scholarship dinner and shadow day approaches.
Kevin is a graduate of the University of Pennsylvania’s, School Leadership Program and is currently completing an MBA at Drexel University. Kevin has led La Salle in admissions during its’ strongest decade of enrollment in school history. Kevin’s first ever professional development in Enrollment Management, 10 years ago, was at Partners in Mission Conference in Boston.
Kevin and his wife have two children and are parishioners at St. Alphonsus Church. Kevin has also coached Varsity Football at La Salle and is currently coaching Varsity Lacrosse.